A Visual Lead is a project specific Art Director. We worked at the helm of directing an immersive, captivating, meaningful world the players would hopefully fall in love with.

Other Roles & Responsibilities included:
• Working with the producer and core leadership to define the vision of a game.
• Diligently oversee the art subteams (UI, VFX, 3D, 2D, Concept) to communicate and enforce guidelines and quality standards under one cohesive visual vision
• Establish art bibles and guidelines for production
• Direct and personally oversee lighting and color choices and color grading to ensure that the games look and read well
• Guide lead artists to develop the artistic tone (set the ambiance; explore locations, key moments, emotional contrasts, characters, etc.), and help to plan and establish visual priorities.
• Understand and interpret what visually makes the key rewards and game moments impactful within our comp titles, and to interpret that to our game
• Create the art direction bible of a game (put together mood boards, references, and descriptions).
• Coordinate and oversee the art team throughout production.
• Find a balance between artistic aspects and technical constraints.
• Provide leadership and constructive feedback to achieve quality.
• Collaborate with interdependent teams in all stages of development.
• Develop (including participating in recruitment) our artistic talent pool and foster its growth.
• Improve Art pipeline efficiencies, boosting quality and production efficiencies